makethe.day

Privacy notice

Last updated 3 October 2026

makethe.day is a tool for planning and running shoot days: shotlists, call sheets, locations and the contact details of the people working on them. This notice explains what it keeps, who can see it, how long it's kept, and how to have it removed.

Whose data this is

Deleting your account deletes everything with it. Every project, every call sheet, your saved crew and client lists and the activity log, all removed at the time you ask rather than queued for somebody to get round to. It is one button in Settings. Encrypted backups are the exception, and they expire on their own within 98 days.

Your production's data is of no use to us. We do not read it, mine it, profile it, sell it or train anything on it, and there is no product here built out of what is in your projects. It is stored for one reason, which is so that the right person opens the right call sheet. One thing can leave, and only one: a document you import that this cannot read on its own, and only if you have turned that on. See Reading difficult documents.

What we can and cannot promise. This is encrypted at rest, not end to end, and the difference is worth being straight about. End to end would mean the key living in the link itself and never reaching our server, which is a real technique and genuinely possible for a shared document. We did not build it that way, and that is a choice rather than a limitation: a link that previews as the job's name in WhatsApp, a project that opens on a phone with no signal, and a producer who can turn one link off from another device all need the server to be able to read the project. What we can promise is that it is encrypted at rest with a key the database never holds, that nobody here opens projects, and that you can remove all of it at any time without asking us.

Who runs makethe.day

makethe.day is run by Alphonsus Butler. For anything about your data, send a message on Instagram to @alphonsusbutler.

The production company or producer who puts your details on a call sheet decides why they're used. makethe.day keeps them on their behalf.

What is stored

Everything below is stored, which is a different thing from being looked at. Nobody here reads your projects, your schedules or your crew lists, and none of it is mined, profiled, sold, used to train anything or looked through out of interest. It is held so the app can show the right person the right page, and that is the only thing that touches it. The single exception is a document you hand it that it cannot read on its own, described in Reading difficult documents; that is off until you turn it on.

Everything below is encrypted by makethe.day before it is written down, with a key the database never holds, so the companies storing it hold no readable names or numbers. The makethe.day server does hold the key, because it has to read a project to preview a link, to serve it to a phone that has never seen it before and to let a producer turn a link off from somewhere else. So this is encryption at rest rather than end to end. What it means in practice is that a breach of the database, or a request made to the company that hosts it, gets ciphertext.

Files you import (call sheets, contact lists, spreadsheets, PDFs, photos) are read in your own browser, and only what you choose to save is kept. Old Word (.doc) files are converted to text on our server and not kept.

Why

To plan shoots and let the people working on them see the schedule, find the locations and reach each other. For people on call sheets, the legal basis is the legitimate interest of the production and the crew in running a safe, organised shoot. For your own account, it's providing the service you signed up for.

Who can see it

Crew, HOD and personal links stop working 48 hours after the last shoot day. We never sell or share your details with anyone else.

Nobody at makethe.day is on that list. We do not open projects, read call sheets or look at crew numbers. The only time a person here would see anything of yours is if you asked us to look at something because it was not working, and then only the part you pointed at.

A phone that has opened a project keeps a copy of it, and of the app, so it can open with no signal. That copy stays on the phone. It isn't sent anywhere, and clearing the browser's data for makethe.day removes it.

Reading difficult documents

This is off until you turn it on. It is in Settings, under Reading difficult documents, and it belongs to the whole workspace rather than to one browser, because the documents belong to the company.

Most files import without anything leaving: the spreadsheet is read by rules that know what a budget and a call sheet look like. Some files defeat that — a quotation written as prose, a call sheet laid out in merged cells, a schedule typed into Word. With this turned on, those can be sent to Anthropic, who make Claude, to be read instead.

You are asked the first time it would be used, about the file in front of you, and you can say no and still import everything else.

Services we use

Google APIs

makethe.day's use of information received from Google APIs follows the Google API Services User Data Policy, including its Limited Use requirements.

How long it's kept

Your rights

You can ask to see, correct or erase what's kept about you, or object to its use. If you're on someone's call sheet, the quickest way is to ask the producer who added you: they can erase you from their saved crew and every crew list in one step. You can also send a message on Instagram to @alphonsusbutler and we'll help.

If you're not happy with how your data is handled, you can complain to the Data Protection Commission at dataprotection.ie.

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