Project name here - brief

Keep each heading on its own line and write underneath it.
Delete any heading you don't need. Nothing here is compulsory.


Summary

What the film is, in a line or two.


Objectives

What it has to do. One per line is fine.


Audience

Who it's for.


Key messages

The one or two things people should come away with.


Deliverables

What you're handing over. For example: one 60 second hero, three 15 second cutdowns, ten stills.


Tone

How it should feel.


Mandatories

Anything that must appear, and anything that must not.


References

Films, links or decks to look at.


Deadline

2026-06-19


Notes

Budget, access, permits, anything else worth knowing.